Volume 1 Issue 1

Linguistic Interactions: The Influence of English on Macedonian linguistic-interactions-the-influence-of-english-on-macedonian Volume 1, Issue 1 Article 2024 1 This paper explores the influence of English on Macedonian from a contact linguistics perspective. In language contact situations, linguistic borrowing becomes a common process. The goal of this research is to explore the mechanisms of borrowing from English as Macedonian speakers are increasingly exposed to this language driven by globalization and technological advancement. The analysis focuses on linguistic interactions at both the lexical and morphosyntactic levels. It begins by examining material and pattern borrowing, highlighting how English terms and patterns have been integrated into Macedonian vocabulary. The discussion then turns to the morphosyntactic level, providing a brief overview of how English has influenced Macedonian grammar. The paper concludes with remarks on possible strategies for confining borrowing within reasonable limits in order to ensure the future integrity of the Macedonian language.

]]> Gjurkova, A. [Ѓуркова, А.] (2008). Sociolinguistic aspects of the Macedonian language: from standardization to current tendencies. [Социолингвистички аспекти на македонскиот јазик: од Philological Studies , 6( 2 ), Skopje, Zagreb, Perm, Ljubljana. [ Филолошки студии , 6(2), Скопје, Загреб, Перм, Љубљана.] www.philologicalstudies.org

Gruevska-Madžovska, S. [Груевска-Маџоска Симона] (2008). The American-English as the lingua franca of today and its influence on the Macedonian language from a sociolinguistic point of view.] франка на денешницата и неговото влијание врз македонскиот Our Language Today, 16 , 25-28. Skopje: Macedonian Language Institute. [ Јазикот наш денешен, 16 , 25-28. Скопје: Институт за македонски јазик.]

Haspelmath, M. (2008). Loanword typology: Steps toward a systematic cross-linguistic study of lexical borrowability. In Th. Stolz, D. Bakker & R. Salas Palomo (Eds.), Aspects of Language Contact (pp. 43-62). De Gruyter Mouton. https://doi.org/10.1515/9783110206043.43

Haspelmath, M. (2009). Lexical borrowing: Concepts and issues. In Haspelmath, M., & Tadmor, U. (Eds.) Loanwords in the world's languages: a comparative handbook , 35 – 54. De Gruyter Mouton. https://doi.org/10.1515/9783110218442.35

Heine, B. & Kuteva, T. (2008). Constraints on contact-induced linguistic change. Journal of language contact – THEMA, 2 , 57-90. www. jlc-journal.org

Karapejovski, B. – Карапејовски Б. (2011). There is no uncertainty and there is no globalization. македонскиот јазичен систем. [About some aspects of globalization and its impact on the Macedonian language system.] Филолошки студии, 9 (2), 239-248. Скопје: Институт за македонска literatura. [Philological Studies, 9 (2), 239-248. Skopje: Institute for Macedonian Literature.]

Koneski, B. [Конески, Б.] (1986). History of the Macedonian literary language. Skopje: Kultura . [Скопје: Култура]

Lazarova-Nikovska, A. & Kardaleska, Lj. [Lazarova-Nikovska, A. & Кардалеска Љ.] (2011). Linguistic purism and linguistic globalization based on examples from the contemporary Macedonian language. [Јазичен пуризам и јазична глобализација врз примери од македонскиот современ јазик.] Our Language Today, 20 , 101-111. Skopje: Macedonian Language Institute. [ Јазикот наш денешен 20 :101-111. Скопје: Институт за македонски јазик.]

Lucas, C. (2015). Contact-induced language change. In C. Bowern & B. Evans (Eds.) The Routledge Handbook of Historical Linguistics . London: Routledge, 519-536. https://doi.org/10.4324/9781315794013

Makarijoska, L. [Макаријоска, Л.] (2012). [Foreign language influences on the Macedonian lexical system (contemporary situation).] лексички систем (современи состојби). Balkanistika, 25(2), 107-122.

Matras, Y. (2013). Languages in contact in a world marked by change and mobility. Revue Francaise De Linguistique Appliquee, 18 (2), 7-13. Edinburgh University Press. https://doi.org/10.3917/rfla.182.0007

Mitkovska, L. [Митковска Л.] (2008). Who is your favorite? [Кој е вашиот фаворит?] Our Language Today, 16 , 78-85. Skopje: Macedonian Language Institute. [ Јазикот наш денешен 16: 78-85. Скопје: Институт за македонски јазик.]

Mitkovska, L. [Митковска Л.] (2011). On the use of "MIT University" type compounds. Our Language Today, 20 , 193-144 . Skopje: Macedonian Language Institute. [ Јазикот наш денешен , 20, 139-144. Скопје: Институт за македонски јазик.]

Thomason, S. G. (2001). Language Contact: An Introduction. Edinburgh University Press. https://doi.org/10.1515/9781474473125

Toevski, S. [Тоевски, С.] (2015). On linguistic purism in the Macedonian language. Macedonian language, LXVI , 265-284. [ Македонски јазик , LXVI , 265-284.]

Vakareliyska, C. (2019). An inventory of [N[N]] and related constructions in Bulgarian and Macedonian newspapers. In DL Dyer, BD Joseph & M.-A. Johnson (Eds.) “The Current State of Balkan Linguistics: Celebrating Twenty Years of the Kenneth E. Naylor Lectures”, Balkanistika, 32 (1), 257-321.

Veleva, S. [Велева, С.] (2000). Word formation trends in journalistic style. Proceedings of the meeting “Macedonian language” in public society” , Skopje: Macedonian Language Institute, 206-210. [Take a look at the match општење“, Скопје: Институт за македонски јазик, 206-210.]

Weinreich, Uriel (1953). Languages in Contact: findings and problems . Mouton Publishers.

]]> Keywords: language contact, contact linguistics, borrowing, source language, globalization 2024-11-29 https://brj.ibupress.com/articles/linguistic-interactions-the-influence-of-english-on-macedonian 1 1-14 10.69648/NOLC3213 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://brj.ibupress.com/file/644/ibu-journal-brj-1.pdf Liljana Mitkovska FON University true Balkan Research Journal 2955-2516 2955-2524 Balkan University Press https://brj.ibupress.com

Building and Maintaining Costumer Loyalty building-and-maintaining-costumer-loyalty Volume 1, Issue 1 Article 2024 1
The topic of consumer loyalty has been explored by several authors in
the marketing literature. Customer loyalty represents an emotional,
positive, long-term relationship between a satisfied customer and the
company. The importance of this topic stems from the fact that retaining
existing (loyal) consumers is more cost-effective than acquiring new ones.
Loyal customers ensure the survival, functioning, and profitability of the
company. However, retaining existing customers is a complex challenge
that requires a lot of effort on the part of the company. There are a lot
of measures to retain loyal customers, including the implementation
of loyalty rewards programs, personalized marketing, subscription
services, exclusive deals for repeated customers, referral programs,
bundle offers, engagement through social media, gamification, event
marketing, exceptional service support , etc.
This paper aims, with the help of secondary data, to sublimate the theoretical
viewpoints on customer loyalty, on its building, measurement,
maintenance, as well as to note some of its future trends.

]]> Akin, E. (2012). Literature Review and Discussions on Customer Loyalty and Consciousness,
European Journal of Economics, Finance and Administrative Sciences, ISSN 1450-2275, Is-
sue 51 (2012), http://www.eurojournals.com/EJEFAS.htm
Alemany, C. (2024). Maintaining Customer Loyalty in the face of inflation, Harvard Business
Review, Retrieved on 5.10.2024 from https://hbr.org/2024/02/maintaining-customer-lo-
yalty-in-the-face-of-inflation
Deloitte Global report (2024). 2024 Consumer Loyalty Survey: Insights to evolve brand loyalty
programs, Deloitte, Retrieved on 5.10.2024 from https://www2.deloitte.com/us/en/pages/
consulting/articles/brand-loyalty-program-consumer-behavior.html
Dimitrieska, S. & Efremova, T. (2021). Loyalty programs: Do companies really make consumers
loyal? Entrepreneurship, ISSN: 2738-7402, DOI: 10.37708/ep.swu.v9i2.2 Volume: IX,
Issue: 2, Year: 2021, pp. 23-32, https://ep.swu.bg/images/pdfarticles/2021/Loyalty_prog-
rams_Do_companies_really_make_consumers_loyal.pdf
Faria, J. (2024). Leading Brand Loyalty among countries worldwide in 3rd quarter 2023, Statis-
ta, Retrieved on 6.10.2024 from https://www.statista.com/statistics/1077882/why-consu-
mers-are-loyal-to-brands-worldwide/
Freedman, M. (2024). Your Best Asset: The Power of Customer Loyalty and Its Significance,
Business.com, Retrieved on 5.10.2024 from https://www.business.com/articles/what-ma-
kes-customer-loyalty-so-important/
Ipek, I. (2024). Measuring Customer Loyalty: Key Metrics and Analysis Techniques, LoyaltyLion
blog, Retrieved on 4.10.2024 from https://loyaltylion.com/blog/how-to-measure-brand-lo-
yalty
Jain, A. (2023). Customer Lifetime Value: A critical metric for building strong customer rela-
tionships, Gartner blog, Retrieved on 4.10.2024 from https://www.gartner.com/en/digi-
tal-markets/insights/what-is-customer-lifetime-value
Katz, E. (2022). How to Build Customer Loyalty, Forbes, Retrieved on 6.10.2024 from https://
www.forbes.com/councils/forbesbusinesscouncil/2022/06/09/how-to-build-customer-lo-
yalty/
KPMG Customer Loyalty report. (2019). The Truth about Customer Loyalty, Wonderly, Lon-
don, UK, Retrieved on 4.10.2024 from https://assets.kpmg.com/content/dam/kpmg/xx/
pdf/2019/11/customer-loyalty-report.pdf
McNichols, M. (2022). Customer Loyalty today: Types, Tips and Trends for engagement, Modern
Marketing blog, Retrieved on 4.10.2024 from https://blogs.oracle.com/marketingcloud/
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Oliver, R.L. (1999), Whence Customer Loyalty, Journal of Marketing, 63, Special Issue, 33-44.
Olson, S. (2022), 7 Ways to build Customer Loyalty – and why it is important, Zendesk blog. Ret-
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Painter, L. (2023), Customer Loyalty: A Guide to types and strategies. Zendesk blog. Retrieved on
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Balkan Research Journal26
Paton, J. (2022). How has Customer Loyalty changed, Dotdigital blog, Retrieved on 4.10.2024
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Quatircs blog (2024). What is Customer Lifetime Value and how can you increase it. Qualtrics
blog, Retrieved on 4.10.2024 from https://www.qualtrics.com/experience-management/
customer/customer-lifetime-value/
Saleh, K. (2023). Customer Acquisition Vs Retention costs – Statistics and Trends. Invesp blog,
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Wren
, H. (2024). Customer lifetime value (CLV): what is it and how to calculate it. Retrieved September
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Zaki
, M., McColl – Kennedy, J. & Diaz, D . (2023). Unlocking the Secrets of Customer Loyalty.
University of Cambridge, Cambridge Service Alliance, Retrieved on 4.10.2024 from https://
cambridgeservicealliance.eng.cam.ac.uk/system/files/documents/customerloyalty.pdf

]]> customer loyalty, loyal consumers, personalization, referral programs, loyalty programs, gamification 2024-11-29 https://brj.ibupress.com/articles/building-and-maintaining-costumer-loyalty 1 15-26 10.69648/NHXH4714 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://brj.ibupress.com/file/643/ibu-journal-brj-2.pdf Savica Dimitrieska International Balkan University – Skopje true Balkan Research Journal 2955-2516 2955-2524 Balkan University Press https://brj.ibupress.com

Online Media and Political Communication in North Macedonia and the Western Balkans online-media-and-political-communication-in-north-macedonia-and-the-western-balkans Volume 1, Issue 1 Article 2024 1 In the digital age, online media has become a key platform for public
political communication, reshaping the landscape of political discourse
and social engagement. This paper proposes a typology framework to
classify various forms of online media and elaborate on their distinct
roles and functions in political communication. Using interdisciplinary
research perspectives from media studies, political science, and communi-
cation theory, the typology categorizes online media into distinct types,
explaining how they determine communication in the political sphere.
Furthermore, the paper examines how different types of online media
are utilized by political actors, interest groups, and citizens to dissemi-
nate information, mobilize political support, shape public opinion, and
improve civic engagement. The scope of the research includes a review of
existing case studies on online media in North Macedonia and Western
Balkans, combined with empirical analysis of prominent platforms across
different types and demographics. Cultural and linguistic biases may
influence the interpretation of findings, particularly in cross-cultural
analyses. By mapping out the diverse ecosystem of online media and
their different uses in public political communication, this typology
contributes to a deeper understanding of the complex interplay between
technology, media, and politics in the digital era. A sample analysis will
be presented, illustrating the application of the typological framework
to a selection of popular online media platforms

]]> Ampuja, M. (2012). Theorizing Globalization. A Critique of the Mediatization of Social Theory. Lei-
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]]> Online media, Political Communication, Media Typology 2024-11-29 https://brj.ibupress.com/articles/online-media-and-political-communication-in-north-macedonia-and-the-western-balkans 1 27-38 10.69648/ZWHF2986 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://brj.ibupress.com/file/642/ibu-journal-brj-3.pdf Sead Dzigal International Balkan University true Balkan Research Journal 2955-2516 2955-2524 Balkan University Press https://brj.ibupress.com

Sacred Selling: Exploring the Intersection of Religion and Advertising in Contemporary Society sacred-selling-exploring-the-intersection-of-religion-and-advertising-in-contemporary-society Volume 1, Issue 1 Article 2024 1 This paper aims to explore the intricate link between religion and
advertisement, focusing on how advertisers use religious signs, values,
and tales to create a connection with consumers. The intersection of
religion and advertising is a very interesting and ever-changing idea that
has had a huge influence on the visual environment of our society. The
adoption of religious symbols and images in advertisements has been on
the rise. Starting from the sacred symbols to the unconscious religious
themes, their integration is a carefully planned method that is intended
to strike a chord with the consumers’ deep cultural and emotional values.
This paper contributes to a new perspective on advertising and religion
in it. It will highlight the historical context, psychological insight, soci-
ocultural analysis, and ethical dilemmas regarding the intersection of
religion and advertising.
To gain an intuitive understanding of the complex relationship between
religion and advertising, it is necessary to examine specific case studies
that exemplify the incorporation of religious elements into marketing
campaigns. This research mainly analyzes two case studies: Coca-Cola’s
“Hilltop” commercial and Nike’s “Take It To The Next Level” commercial.
These two campaigns are chosen for analysis because of their skillful
incorporation of religious elements into their campaigns. The study will
focus on showing how advertisers balance the sacred and the secular
without offending anyone’s religious sensibilities, all to reach mass
audiences, conquer new markets, and perpetuate consumerism. The
underlying question that propels the investigation is how advertisers
can balance the sacred and commercial and what the implications are
for individuals, communities, and society.

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]]> religion, advertising, campaign, consumerism 2024-11-29 https://brj.ibupress.com/articles/sacred-selling-exploring-the-intersection-of-religion-and-advertising-in-contemporary-society 1 39-54 10.69648/XHGU3519 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://brj.ibupress.com/file/641/ibu-journal-brj-4.pdf Sanja Adjaip-Velichkovski International Balkan University true Balkan Research Journal 2955-2516 2955-2524 Balkan University Press https://brj.ibupress.com

The Historical Development and Role of Turkology Centers in the Central Balkans and Their Impact on Teaching Turkish as a Foreign Language the-historical-development-and-role-of-turkology-centers-in-the-central-balkans-and-their-impact-on-teaching-turkish-as-a-foreign-language Volume 1, Issue 1 Article 2024 1 Turkish has always been a matter of curiosity and need outside the
borders of the Republic of Turkey. Turkology, which investigates Turk-
ishness, the Turkish language and dialects, as well as Turkish culture,
civilization, and history, started to develop as a discipline in 19th-century
Europe before quickly gaining prevalence. The study of Turkish as a
scientific language in the Balkan geography started after the Ottoman
Empire had withdrawn from these lands. The first Turkology center in
the Balkan geography was established at the University of Belgrade,
and the primary purpose behind its establishment was the Serbs’ need
to know Turkish to be able to understand their own language and cul-
ture. After Belgrade, Turkology centers were opened in other Balkan
cities such as Sarajevo and Skopje, and various studies were also being
carried out. This study aims to reveal the establishment and historical
development of Turkology as a branch of science in the central Balkan
countries. Alongside the Turkology centers, the study also discusses the
history of teaching Turkish as a foreign language (TTFL) in this region
by using qualitative research methods. Based on the obtained data, two
main reasons are seen to have emerged for Turkology studies to begin
in central Balkan countries. The first has been concluded as the need
for the Turkish language to carry out more detailed studies on their
language and culture. The second is the presence of the indigenous
Turkish people living in North Macedonia and Kosovo.

]]> Buran, A. (2015). Türklük bilimi terimleri sözlüğü. Ankara: Akçağa.
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Scientific Research Congress 2019, April 28-20, Tbilisi.
Gürgendereli, E. (2023). Bosna Hersek’te Türk Dili Çalışmaları (Saraybosna). Y. Yılmaz, & Ö.
Çangal (Ed.), Yurt Dışında Türkoloji ve Türkçe Öğretimi 3, pp. 34-47, Kırklareli&Erzurum: Fe-
nomen&RumeliYA.
Kurt, O. (2023). Avrupa’da Türkçe Öğretimine Yönelik Hazırlanmış Kitapların İncelenmesi. Unpublis-
hed doctoral dissertation. Gazi Üniversitesi Eğitim Bilimleri Enstitüsü, Ankara.
Yalap, H. (2022). Sırbistan’da Türkoloji. Ö. Emiroğlı (Ed.), Avrupa’da Türkoloji, pp. 481-494. An-
kara: Akçağ.
Yıldırım, A., and Şimşek, H. (2018). Sosyal Bilimlerde Nitel Araştırma Yöntemleri (11th Edition).
Ankara: Seçkin Yayıncılık.
Solak, E., and Uzun, Y. (2021). The effect of Turkish in the history of Bosnia and Herzegovina.
Türk Dünyası Dil ve Edebiyat Dergisi, (52), pp. 291-310.
Soykut, M. (2002). Tarihi perspektiften İtalyan şarkiyatçı ve türkologlar. Doğu Batı Düşünce Der-
gisi, 5 (20), pp. 41-82.
Sulçevsi, İ.& Sulçevsi, N. (2022). Kosova’da Türkoloji. Ö. Emiroğlı (Ed.), Avrupa’da Türkoloji, pp.
321-342. Ankara: Akçağ.

]]> Central Balkans, Turkology centers, teaching, Turkish 2024-11-29 https://brj.ibupress.com/articles/the-historical-development-and-role-of-turkology-centers-in-the-central-balkans-and-their-impact-on-teaching-turkish-as-a-foreign-language 1 55-63 10.69648/IFVP1211 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://brj.ibupress.com/file/640/ibu-journal-brj-5.pdf Ozlem Kurt International Balkan University true Balkan Research Journal 2955-2516 2955-2524 Balkan University Press https://brj.ibupress.com

Skopje In The Evliya Çelebi’s Book “Seyahatname” (“Travelogue”) skopje-in-the-evliya-celebi-s-book-seyahatname-travelogue Volume 1, Issue 1 Article 2024 1 This research paper examines the enduring influence of Ottoman
architecture in Skopje, North Macedonia, through the lens of Evliya
Çelebi, a prominent travel writer of the Ottoman Empire. Focusing
on the 17th century, the study highlights the architectural heritage
reflected in Skopje’s urban fabric, exploring the thematic foundations,
planning principles, and spatial organization of notable structures. By
analyzing Çelebi's “Seyahatname,” we uncover the cultural significance
and imperial authority embedded in key landmarks, particularly the
Kale Fortress and Yahya Pasha Mosque while comparing their historical
and contemporary states. This interdisciplinary approach combines
historical analysis, architectural critique, and urban studies to enrich
our understanding of Skopje’s built environment and its transformation
over time. Ultimately, the research contributes to the broader scholarly
discourse on cross-cultural architectural influences, revealing the complex
interplay between historical forces and urban development

]]> Ahmed, A. (2022). The Urban Fabric of Ottoman Cities: A Comparative Study. Balkan Studies
Journal, 45(2), 125-140.
Božić, D. (2020). Natural Disasters and Urban Development: The Case of Skopje. Natural Hazards
Review, 21(4), 201-215.
Çelebi, E. (1896). Seyahatname (“Tra.velogue”). Ottoman State Press.
Emin, I. (2007). Evliya Çelebi za Makedonija. Slovo.
European Cultural Heritage Foundation. (2022). Preservation Strategies for Ottoman Sites. Her-
itage Management Journal, 10(2), 30-45
Kiel, M. (1971). Yenice-i Vardar (Vardar Yenicesi Giannitsa): A Forgotten Turkish Cultural Centre
in Macedonia of the 15th and 16th Century. Studia Byzantina et Neohellenica Neerlandica 3,
300-329.
Kiel, M. (1976). Some little known Monuments of Ottoman Turkish Architecture in the Macedo-
nia Province: Štip, Kumanovo, Prilep, Strumitsa. Güney-Doğu Avrupa Araşuırmaları Dergisi
4(5), 153-178.
Kiel, M. (1990). Studies on the Ottoman architecture of the Balkans: a legacy in stone. Variorum
Gower House.
Mladenović, M. (2023). Historical Transformations of Skopje: A Case Study. European Journal of
History, 12(1), 88-102.
Pavlov, Z. (2008). Skopje Macedonian Cultural Heritage: Ottoman Monuments. Cultural Heritage
Protection Office, Ministry of Culture of the Republic of N. Macedonia.

]]> Ottoman architecture, Skopje, Evliya Çelebi 2024-11-29 https://brj.ibupress.com/articles/skopje-in-the-evliya-celebi-s-book-seyahatname-travelogue 1 65-75 10.69648/FPHN7291 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://brj.ibupress.com/file/639/ibu-journal-brj-6.pdf Sadik Saipi Freelance architect true Balkan Research Journal 2955-2516 2955-2524 Balkan University Press https://brj.ibupress.com

Habermas Between Critical Theory and Liberalism by Kire Sharlamanov Springer Nature Switzerland AG 2024 habermas-between-critical-theory-and-liberalism-by-kire-sharlamanov-springer-nature-switzerland-ag-2024-1230 Volume 1, Issue 1 Book Review 2024 1 The book Habermas Between Critical Theory and Liberalism by Kire Sharlamanov is a detailed examination of the most renowned and influential theorists of the post-World War II era. Jürgen Habermas has had a significant impact on critical theory and pragmatism, and Sharlamanov provides an in-depth analysis of the various facets of his contributions.

]]> 2024-11-29 https://brj.ibupress.com/articles/habermas-between-critical-theory-and-liberalism-by-kire-sharlamanov-springer-nature-switzerland-ag-2024-1230 1 77-78 10.69648/ULMC1253 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://brj.ibupress.com/file/638/ibu-journal-brj-7.pdf Balkan Research Journal 2955-2516 2955-2524 Balkan University Press https://brj.ibupress.com

Self-Determination and Secession, In Between the Law, Theory and Practice, by Natalija Shikova Springer Nature, 2023 self-determination-and-secession-in-between-the-law-theory-and-practice-by-natalija-shikova-springer-nature-2023-1231 Volume 1, Issue 1 Book Review 2024 1 The book Self-Determination and Secession by Natalija Shikova explores the right to self-determination, examining its evolution and applications in contemporary international law. It clarifies the link between self-determination and secession, discussing their similarities and differences. Self-determination is recognized as a collective human right in international law, often associated with groups striving for independence.

]]> 2024-11-29 https://brj.ibupress.com/articles/self-determination-and-secession-in-between-the-law-theory-and-practice-by-natalija-shikova-springer-nature-2023-1231 1 79-81 10.69648/MSAE1156 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://brj.ibupress.com/file/637/ibu-journal-brj-8.pdf Balkan Research Journal 2955-2516 2955-2524 Balkan University Press https://brj.ibupress.com

Ilhami Emin - Life, Works, and Literary Personality by Ozlem Kurt, Divan Yayincilik, October 2023 ilhami-emin-life-works-and-literary-personality-by-ozlem-kurt-divan-yayincilik-october-2023 Volume 1, Issue 1 Book Review 2024 1 Ozlem Kurt's book, Ilhami Emin - Life, Works, and Literary Personality, comprehensively explores the author's life, works, and literary meaning, shedding light on his place in Macedonian Turkish literature. The book serves as a valuable resource for those seeking to gain insight into Ilhami Emin, as well as the Turkish cultural and identity struggles in the Balkans. Ilhami Emin is a prominent figure in Turkish literature in North Macedonia. He is a writer, poet, and cultural figure who has played a crucial role in preserving the Turkish identity and language in the Balkans. He has made significant contributions to Macedonian literature through his works in both Turkish and Macedonian.

]]> 2024-11-29 https://brj.ibupress.com/articles/ilhami-emin-life-works-and-literary-personality-by-ozlem-kurt-divan-yayincilik-october-2023 1 83-84 10.69648/PSAZ3474 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://brj.ibupress.com/file/636/ibu-journal-brj-9.pdf Balkan Research Journal 2955-2516 2955-2524 Balkan University Press https://brj.ibupress.com

Historiography Between the Lines: The Ottoman Image in Macedonian History Books by Shener Bilalli, Balkan University Press, 2024 historiography-between-the-lines-the-ottoman-image-in-macedonian-history-books-by-shener-bilalli-balkan-university-press-2024-1233 Volume 1, Issue 1 Book Review 2024 1 Historiography Between the Lines: The Ottoman Image in Macedonian History Books is a systematic analysis of the image of the Ottoman Empire as it appears in Western Balkan Countries' history schoolbooks. There is an interesting critique presented on contemporary narratives that have shaped the identities and inter-ethnic relations in the Balkan region.

]]> 2024-11-29 https://brj.ibupress.com/articles/historiography-between-the-lines-the-ottoman-image-in-macedonian-history-books-by-shener-bilalli-balkan-university-press-2024-1233 1 85-87 10.69648/OUTQ4844 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://brj.ibupress.com/file/635/ibu-journal-brj-10.pdf Balkan Research Journal 2955-2516 2955-2524 Balkan University Press https://brj.ibupress.com

Speculum of the Mad Woman by Tatjana Srceva-Pavlovska IKONA, 2023 speculum-of-the-mad-woman-by-tatjana-srceva-pavlovska-ikona-2023-1234 Volume 1, Issue 1 Book Review 2024 1 Speculum of the Mad Woman by Tatjana Srceva-Pavlovska, published in 2023 by the IKONA publishing house, is a monograph examining cases of female madness in literature and their subversive social impact. The general premise focuses on female madness in Western literature, which represents one of the ultimate and most radical forms of resistance.

]]> 2024-11-29 https://brj.ibupress.com/articles/speculum-of-the-mad-woman-by-tatjana-srceva-pavlovska-ikona-2023-1234 1 89-91 10.69648/VWGV6867 en CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/ https://brj.ibupress.com/file/634/ibu-journal-brj-11.pdf Ljubica Kardaleska-Radojkova American University of Europe true Iskra Stamenkoska Independent Researcher and Trainer Marija Girevska Orthodox Theological Faculty „Saint Clement of Ohrid“ Balkan Research Journal 2955-2516 2955-2524 Balkan University Press https://brj.ibupress.com